A message designed to persuade its intended audience to think and behave in a certain manner - used in advertising and politics


Beware of messages that use propaganda to subconsciously sway your opinion 

Types of Propaganda
    Plain Folks  - Vote for me... I’m just like you...
    Bandwagon - Everyone else is doing this... You should too...
    Glittering Generalities - Broad, vague generalities - Sound good, say nothing
    Transfer - Use of Patriotic Icons/Symbols - Take on meaning by association
    Name Calling - Bash your opponent - Say nothing about yourself
    Testimonial  - Famous, respected person’s endorsement - merit by association
    Card Stacking - Tell only one side of the story - Heavy use of statistics