A message designed to persuade its intended audience to think and behave in a certain manner - used in advertising and politics
Beware of messages that use propaganda to subconsciously sway your opinion
Types of Propaganda
Plain Folks - Vote for me... I’m just like you...
Bandwagon - Everyone else is doing this... You should too...
Glittering Generalities - Broad, vague generalities - Sound good, say nothing
Transfer - Use of Patriotic Icons/Symbols - Take on meaning by association
Name Calling - Bash your opponent - Say nothing about yourself
Testimonial - Famous, respected person’s endorsement - merit by association
Card Stacking - Tell only one side of the story - Heavy use of statistics