A message designed to persuade its intended audience to think and behave in a certain manner - used in advertising and politics


Beware of messages that use propaganda to subconsciously sway your opinion 

Types of Propaganda
    Plain Folks  - Vote for me... I’m just like you...
    Bandwagon - Everyone else is doing this... You should too...
    Glittering Generalities - Broad, vague generalities - Sound good, say nothing
    Transfer - Use of Patriotic Icons/Symbols - Take on meaning by association
    Name Calling - Bash your opponent - Say nothing about yourself
    Testimonial  - Famous, respected person’s endorsement - merit by association
    Card Stacking - Tell only one side of the story - Heavy use of statistics


  • Facebook Social Icon

We hope you and others who visit this website find it useful.

If you would like to use material from the website, including our seminar slideshow, speakers' notes for the seminar, and/or videos of the seminar, please send a written request through the contact form on the index page of this website.

We grant licenses for use that is in keeping with our intent for and the seminars it supports. The material on this website is protected by DMCA.

Unauthorized use of the materials is prohibited.